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Euromonitor International recently accepted funding from PMI to create a Smoke-free Index a self-serving analysis tool that evaluates tobacco companies to provide quantifiable evidence over time of what steps the companies are taking toward achieving a smoke-free world and any actions they take to undermine that progress. A senior BBC journalist was the keynote speaker at a private PMI event where music superstar Wyclef Jean debuted PMIs #unsmoke song to complement their unsmoke campaign

Regulations for health, taxation, and consumer pack purchasing habits play the biggest role in driving this standardization process

8 demonstrated that insufficient time negatively impacted the implementation of smoke-free policies

How prevalent is it