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In fact, in the case of Silk Cut, there was nothing to tell you these were cigarette ads apart from the obligatory Government Health Warning, and, of course, the luxurious purple silk being cut in various surreal (and often threatening, occasionally possibly misogynistic) ways.* (Its interesting to compare American cigarette ads of the same period which didnt have the same restrictions and were extremely dull and unimaginative, consisting mainly of smiling moronic Americans with a cigarette in their mouths.) Cigarette ads were the main inspiration behind me wanting to work in advertising in the late 1980s (which I eventually did, briefly)
Galeazzi, Daniela Medas, Giovanna Mobbili, Massimo Ricciutelli, Maria Letizia Ruello, Lisa Vaccari, A
This approach was notable for its inclusion of women, at a time in which cigarettes were marketed primarily towards men