Our transformation Latest stories and features Latest press releases In the spotlight RESULTS SCIENCE SUSTAINABILITY PEOPLE TRANSFORMATION 2025 Preliminary Results Our Chief Executive Tadeu Marroco shares his views on BATs Preliminary Results for the year ended 31 December 2025 2025 Preliminary Results 2025 Preliminary Results RESULTS Our Chief Executive Tadeu Marroco shares his views on BATs Preliminary Results for the year ended 31 December 2025 Bite-sized science - Vuse The animation video explains the results from one of the largest ever vapour product studies, which analysed BATs flagship vapour brand Vuse
We are pleased the administration committed today to closely monitoring the situation and trends in e-cigarette use among young people, and to taking further action if needed.
While there is certainly an image of them being smoked by rough, masculine rural delinquents or construction workers, college students trying to fit in have used them to act cool, which has led to the image of it being a brand for beginners to assert dominance as smokers
The cigarettes most often crowned the worlds strongest were unfiltered European brands French and Eastern European names built on dark, high-tar tobacco blends far heavier than anything in the modern mainstream market
We want to make sure this generation of children are the healthiest generation that ever lived and therefore they will never be able to legally buy cigarettes
