The average smoker has tried to quit six to nine times, and the quit rate only reaches 15-30 percent with more effective interventions such as behavioral and pharmacological therapies [16]
Advertising a lower level of nicotine may also affect consumer perceptions regarding reduced harm and lead consumers to think the products are less addictive than they actually are
Because nicotine lives at the core of both the problem and the solution to the question of addiction, addressing the addictive levels of nicotine in combustible cigarettes must be part of the FDAs strategy for addressing the devastating, addiction crisis that is threatening American families, said Scott Gottlieb, the FDA commissioner
[ IIa ] Bedard NA, DeMik DE, Dowdle SB, Owens JM, Liu SS, Callaghan JJ
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