He is founder of the Center for Tobacco Prevention and Treatment (CPCT) and of the Center of Excellence for the Acceleration of Harm Reduction at Catania University
"The interaction of tobacco, and especially nicotine, with brain chemistry is a fascinating area that we're just beginning to understand, especially when it comes to correlating neurochemistry with behavior," said study leader Jon-Kar Zubieta, a psychiatrist and neuroscientist at the university
It is also linked to low birth weight, higher risk of blindness and stroke
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The techniques refined over decades, including dose optimisation, rapid delivery, sensory manipulation and health washing, were applied to snack foods, cereals, soft drinks and processed meals