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In the late 1970s, Lorillard Tobacco Co., later absorbed by British American Tobacco, researched marshmallow, cherry, creme de menthe and tutti-frutti flavored cigarettes, concluding some flavors would appeal to consumers who were very young, teenagers and beginner cigarette smokers, records show

It can also affect non-smokers due to secondhand smoke exposure, making it the major cause of preventable deaths globally

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