raven smoking a cigarette Cartoon crow holding on Craiyon Crow Lights Woman's Cigarette, Black

For the first time since the NZHS started, daily smoking prevalence remained virtually unchanged for three consecutive years, sitting at between 6.8% and 6.9% in 2022/23, 2023/24, and 2024/25

The cultural response was just as significant

Became a symbol of rebellion and personal identity during the 20th century

Recycling cigarette filters: an environmental, health and technical impasse September 19, 2025 Par: National Committee Against Smoking Dernire mise jour: September 19, 2025 Temps de lecture: 17 minutes Amid international discussions on plastic pollution, cigarette filters are raising growing concerns about waste management

The researchers deemed there to be no significant change over this time in the number of programs containing tobacco imagery on commercial television