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Helen walks through the conventional orthodoxy on tobacco control at a population level (higher taxes, marketing restrictions, warning labels) and on smoking cessation support (nicotine replacement therapy, pharmaceutical support)

Look to a healthier future full of valuable traditions and free of health problems caused by commercial tobacco

That study also showed large effects of both smoking and alcohol on death or hospital admission for cirrhosis[27]

Other examples of the industry positioning its products as quitting tools include: JUUL-influenced health plan JUUL has pitched their product to employers and has hired an entire enterprise markets team to make deals on health plans to providers and the public