The benefit of recycling cigarette butts is that not only will cigarette butts be diverted from landfills and instead made into useful things, but that smokers will become environmentally aware and avoid flicking the butts onto the ground, creating an eyesore.
Upon the 75th anniversary of Camel, McCann-Erickson advertising agency decided to reintroduce Old Joe in the Smooth Character campaign
With our commitment to quality, creativity, and customer satisfaction, we are your partners in packaging excellence
Other Kool campaigns from the 2000s, like House of Menthol, are more transparently urban-oriented, featuring boom boxes, speaker systems, microphones, graffiti, or skyscrapers
Bundles work best when they include flavours or variants you would have bought anyway