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Strategic Marketing Decisions In Global Markets Product Form:Paperback / softback EAN: 9781424011933

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EAN: 9781424011933

a multicultural perspective and client advocacy

as well as 'Chemistry: Beyond the Classroom' essays that demonstrate the relevance of the concepts and highlight some of the most up-to-date uses of chemistry

flexible framework for effective instruction

EAN: 9781337110778

Strategic Marketing Decisions In Global Markets Product Form:Paperback / softback EAN: 9781424011933Author(s): Isobel Doole, Robin Lowe This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment. Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up to date

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