white gold or blue black dress The Science of Why No One Agrees on the Color of This blue-and-black-dress-or-white-and-gold-dress | Clix

"It became clear that the appropriate point in the image to balance from is the black point," Harris says

Eventually, thanks to Photoshop, our helpful friends at Reddit and Wired.com , and a bit of searching (I now know more about the Purkinje effect than I ever thought possible), we know it's just a perception mistake thanks to the unusual lighting and background of the picture

We believe what we see with our own eyes more than almost anything else, which may explain the feuds that occurred when the dress first struck and science lacked a clear explanation for what was happening

Older people and women were more likely to report seeing white and gold, while a larger proportion of younger people saw black and blue

But scientists now say the dress in the original photo was made up of pixels that were BROWN AND BLUE