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Archived from the original on 17 October 2002

Then it is time to take action

As this 14 24 age group matures, they will account for a key share of the total cigarette volume for at least the next 25 years.[22] A 1975 memo stressed that to ensure increased and longer-term growth for Camel Filter, the brand must increase its share penetration among the 14 24 age group.[23] A 1985 research report testing Joe Camel ads found they were well received by focus groups of 18 24 year olds, while cautioning they also may be appealing to an even younger age group. In response, the Justice Department reportedly began investigating whether tobacco firms had committed perjury when testifying they had never deliberately marketed to children

Proponents say it will save lives by encouraging young people to stay away from cancer- causing tobacco