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Rangasamy, T

Tobacco companies have used social media, such as YouTube and Twitter, to market their products

"They wanted to have a filter brand that was more lifestyle-oriented," Jackler said

Richard Prince was commissioned to shoot the iconic images, shooting with Ektacolor film Associating Marlboro with the rough, tough and masculine life of a cowboy worked well still does, although the references to cowboys were replaced in the 80s by a more sophisticated campaign which retained the suggestions of the wild western lifestyle but catered for a more educated audience, especially in Europe where the cowboy references were seen as irrelevant

You're trying your best, so do not be hard on yourself for having a craving