Although different studies place a different emphasis on which of the reasons that people begin smoking is most to blame, most agree on four main causes: a lack of increase in the cost of cigarettes, the positive imagery associated with smoking, beginning smoking as a child, and the belief that benefits outweigh the risks
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However, quit rates were higher among European/other people than among Mori and Pacific peoples in 2020/21, as they have been every year since 2011/12 for Mori, and since 2015/16 for Pacific