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As a young boy
the picture grew “dark”: she learnt he had massacred hundreds of Aborigines
collector or auctioneer should be without
at times valedictory
But that night
The Choice Factory by Richard Shotton culture As a young boyBefore you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision making, from trivial food choices to significant work place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real life
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